“The Bud Light volume decline in the US over the first three weeks of April, as publicly reported, would represent around 1% of our overall global volumes for that period,” Doukeris said on the call. and North America were no big deal when contrast against the global sales of the brand. Last week it was reported that Anheuser-Busch CEO Michel Doukeris told investors during a conference call that Budweiser product sales drops in the U.S. This is an example of how the NBCUniversal executive thinks. To understand how this mindset applies to Twitter and Elon Musk, watch a few minutes of this previous interview between Yaccarino and Musk at a convention of advertisers. This is the origin of DEI ideology controlling platform content. A modern example might be Disney telling Fox News what content may be discussed by Tucker Carlson. Yaccarino believes marketing and advertising executives should be able to control the physical content, the actual stuff, created by the publisher they pay to advertise their product.Ī traditional example might be Ford Motor Company telling Motor Trend magazine what positions to place ads for competitors in the auto industry as a contingency for their ad spend. This is not a spoof, exaggeration, hyperbole or a spin on her outlook. Literally Linda Yaccarino believes that advertisers should determine the product being sold. I’m not talking about a little bit ideological, I mean the full dna-level, metastatic, this is the core essence of what makes Yaccarino believe she has purpose in life.Ĭhanging social culture by leveraging commercial enterprise is Yaccarino’s life work. The former head of NBCUniversal is the apex voice in the system of promoting Diversity, Equity and Inclusion (DEI) from an advertising perspective. Otherwise, it really doesn’t make sense to bring in Linda Yaccarino.īefore going deeper, it is critical to know just how ideological Linda Yaccarino is.
Either Musk was previously lying about everything he believed in, or the revenue situation is at a critical mass. The general or more common logic, completely understandable, is to look at the hiring of Yaccarino as binary. Many reactions are happening, but CTH analysis generally likes to stay ahead of the reactions and more into the future of what each datapoint means.
Twitter platform owner Elon Musk has confirmed the hiring of Linda Yaccarino as CEO of Twitter.
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